Media Monday: XtrackTV and Lotame Cross-Device launches, Vice News comes to...
In Australian media news this week, XtrackTV train station advertising launches, Lotame introduces its Cross-Device data management platform, YouTube’s fastest growing channel, Vice News, is opening an...
View ArticleAir New Zealand releases another safety video viral attempt with The Hobbit cast
Air New Zealand has released another epic safety video in the lead-up to the release of the final film in The Hobbit Trilogy in December. Cast-members from all three of The Hobbit films make...
View ArticleBrand social media faux pas: paying for likes, hiding negative comments and...
US advertising agency Brunner has released an amusing animated video series telling brands what not to do with social media strategy. The series of seven short videos (all contained below) goes...
View ArticleBrands get spooky for Halloween: ‘Dumb Ways to Die’, Cadbury and Ikea
‘Dumb Ways to Die’ is back with a Halloween video campaign that serves as an amusing warning to trick-or-treating kids and includes even less mention of train safety than its original award-winner....
View ArticleSportsbet stereotypes racegoers in social video series
Sportsbet has released a series of videos to be shared on social media in time for the Melbourne Cup Carnival, poking fun at racegoers by profiling four stereotypes. The videos, produced in-house,...
View ArticleYouTube launches Music Key, its paid music subscription service to rival...
YouTube’s music subscription service, Music Key, will offer offline and background listening on mobile to full albums and curated playlists for a fee of $9.99 a month. YouTube will push hard for the...
View ArticleGrill’d skewers vegans, vegetarians, kale, lemons, detox, paleo etc etc, in...
Grill’d is making fun of paleo living, detox diets, vegetarians, vegans, kale, instagramming food… and so on, in a branded content online video series that parodies extreme dieting. The online video...
View ArticleFedEx Express’ new campaign sends Caribbean hot pepper sauce around the world
FedEx Express is showcasing its global delivery service by sending a Caribbean hot pepper sauce to people around the world. The new multi-market advertising ‘ShowTheWorld’ campaign shares the story...
View ArticleFacebook set to capture advertising video traffic from YouTube
Facebook desktop viewers are the second biggest online video market in the US, according to ComScore data from October 2014. A recent study by eMarketer predicts a rapid increase in video advertising...
View ArticleMalaysia Airlines recruits Poh Ling Yeow for branded content video series
Malaysia Airlines has launched a series of branded content videos featuring former MasterChef contestant Poh Ling Yeow. The five-part mini-documentary series is shot in the style of a travel...
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